"Style in subculture is, then, pregnant with significance. Its transformations go ‘against nature’, interrupting the process of ‘normalization’. As such, they are gestures, movements towards a speech which offends the ‘silent majority’, which challenges the principle of unity and cohesion, which contradicts the myth of consensus. Our task becomes […] to discern the hidden messages inscribed in code on the glossy surfaces of style, to trace them out as ‘maps of meaning’ which obscurely re-present the very contradictions they are designed to resolve or conceal."
-Hebdige 18, Subculture: The Meaning of Style
Since style and subculture go hand in hand, what are the common stylistic traits of the bro subculture? How is the bro style contradicting the "normal"?
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